Here is a sample description of a member in Ottawa that was publicly shared after the hack: I'm looking for someone who isn't happy at home or just bored and looking for excitement. Not really something you want your friends and family to see on the internet, huh? It's a good thing Ashley Madison switched to to make sure this kind of thing doesn't happen again. That's not to say that if you have you'll never be hacked, you're just less likely. Since both and have a stigma, let's analyze and weigh the pros and cons of using one or the other. The positive impacts of on SEO and your website gives websites confidence, security and improved rankings! Let's be honest here: is . It's a more secure version of itself. As you noticed in the examples above, when a website uses , you can see it in the address bar.
The URL will start with : and you will see the lock icon indicating that you are in a secure and protected environment. Advertising image masking service Continue reading below This is what the connection looks like when I visit Amazon in Chrome: Amazon padlock image If you click on the green lock icon it will tell you if the site is private. Amazon Secure Connection Once you click on the details section confirming that the site is private, you will discover the certificate. Amazon Secure Connection Certificate Many websites use today. Let's take a look at what other industry experts have seen: Advertising Continue reading below In September 2014, Cyrus Shepard noted that only 4.2% of the top 10,000 websites use by default. In April 2016, Patrick Stox reported that less than 1% had made the switch to.
In June 2016, Ahrefs reported finding that the percentage of secure pages at positions 1-3 was higher than at positions 4-10. In July 2016, reported that 30% of websites use . While these numbers and percentages may give you a headache, note that all of them were based on different data samples. But, they are all heading in the same direction with as an actionable and necessary SEO tactic. You can see it with companies like Let's Encrypt coming up. They offer free secure certificates and hope to bring businesses to 100% . So far, they've issued 5 million certificates since December 2015. Let's Encrypt has helped big companies like WordPress, Shopify, and Bitly make the switch. If you think of a company that makes you feel safe, you're probably thinking of The Brinks Company, ADT, NorthStar, or even the CIA.