But the main advantage here is that it sounds more natural when you write it as it flows from your brain. 4) Avoid big words and jargon If there's one thing we all can learn from the 2016 US presidential election, it's the effectiveness of Trump's common language. Regardless of your political beliefs, people can say that they have connected with him because he spoke in an accessible way. Some people try to impress others with sophisticated vocabulary and jargon. It can have that place in a limited amount to help establish your authority, but you should keep it light. Readers should whatsapp database understand everything you are saying without having to run Google. If they need another resource to understand what you are saying, you are not doing your job. FREE BONUS DOWNLOADS: Learn from successful companies that have actually made millions of dollars from their epic 10x content! Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Establish a position as an authority People essentially trust authority. You may recall that in the famous Milgram experiment , wearing a lab coat was enough to convince the majority of people to give a deadly amount of electricity to a stranger . Now, I'm not suggesting you go to such extremes, or misrepresent such authority and try to manipulate your audience, but you should take that image as a way to build trust. We should do all we can to nurture it. It can take years to become the industry's top thought leader, but there are a few things you can start right now to lead that image. 1) Use data and statistics If you can support your claim with research and numbers, you will soon become more credible. You can collect that data yourself, or you can cite surveys and surveys from other sources. Both show that you have done your homework and know what you are talking about. MORE: 5 Steps to Becoming an Expert Content Creator (According to Google's Phantom Update) 2) Utilize customer feedback Customer testimonials are one of the key factors in establishing trust with the market.